Nokia All Set to Take Over Dual SIM Market in Pakistan

Karachi – 14th June, 2011: Nokia today unveiled the first two of its Dual SIM phones – Nokia X1-01 and Nokia C2-00 in Pakistan, at a press briefing held at a local hotel here. Nokia hopes that its Dual SIM range with competitive features would help the company maintain its leadership position in emerging markets like Pakistan. The Dual SIM range from Nokia offers a variety of high-demand features at reasonable prices. Both models offer the most convenient and intuitive experience available for switching between SIM cards – without compromising on features and fun.



As Nokia adds phones with more attractive features to its device range, it aims to connect the next billion to the power of mobile communications. Nokia would also like to enable internet on its low-cost mobile phones such as these to help more people enjoy their first-internet experience on their mobile phone. The company is already considering partnership with local operators to help end consumers benefit from affordable internet data bundles.

Talking about the two new Dual SIM phones from Nokia, Haseeb Ihtisham, Head of Marketing, Nokia Pakistan & Afghanistan said, “The Nokia X1-01 and Nokia C2-00 are high-quality budget phones that come with more memory, better battery life and streamlined SIM change option coupled with more entertainment features than any other Dual SIM phone currently available in the market.” He added, “Although Nokia doesn’t have the first mover advantage when it comes to Dual SIM phones, we wanted to make sure that when we launch our first Dual SIM phone in the market, it is worth its while.”

With the Nokia X1-01 you can give each SIM card its own logo, music signature or ringtone – personalization features that you can only get from Nokia! The phone also offers what is simply the best Dual SIM music experience on the market. You can store and shuffle THOUSANDS of songs with up to 16 GB of memory support, create your own favorite playlists, and play your music back over a loudspeaker that is the loudest and clearest ever produced by Nokia. The phone also features dedicated music side keys and a battery that will last for up to 36 hours of continued music playback!


The Nokia C2-00 is the first Dual SIM phone to have Easy Swap, which offers you the convenience of changing SIM cards without the need to turn off the phone or remove the battery. Just open the SIM door at the side of the phone and swap your SIMs. It’s as easy as that! No more waiting for the phone to reboot. With the Nokia C2-00 you can also browse the internet, read emails and enjoy instant messaging with either SIM card. Not only is the internet browsing experience far superior than that available on competing Dual SIM products, but so too is the memory support. At a whopping 32 GB, the Nokia C2-00 lets you keep thousands of photos, videos and music files with you all the time.

Commenting on Nokia’s commitment to Pakistani market, Reza Burney, Country Care Manager said, “Nokia has always disapproved import of mobile phones with duplicate IMEI numbers as well as phones without original Nokia warranty on all platforms. We care about Pakistani consumers as well as the economy, it is for this reason that we endorse availability of only high-quality and reliable mobile phones in Pakistani market brought into country via authorized channels only. We applaud the initiative taken by PTA and government to address this issue because it would not only help the national kitty save on evaded import taxes but also help ascertain a more secure economic environment. All Nokia phones offer the satisfaction of Nokia’s brand reliability, resale value, after-sales service and Nokia Pakistan warranty. The fact that Nokia phones are covered by a comprehensive one year warranty plan via Nokia’s country-wide Care network makes it convenient and more enjoyable for the consumers.”